Why We Do What We Do
People don’t talk about money. At least, not enough people talk candidly about money. As a result, too many people get into trouble with credit cards, financial products, not fully understanding fine-print, not planning for catastrophic circumstances, or by just simply not being fully aware of their financial picture. This often results in feelings of distress, guilt, shame, and contributes to negative mental health consequences overall.
Moreover, most folks do not have the level of financial sophistication as their everyday default setting needed to get ahead in the current economy. And we believe they shouldn’t need to.
We believe that everyone should have access to similar (and sometimes better) tools, strategies, and expertise used by big financial companies and Corporate America™ working for them, delivered with empathy, compassion, and integrity. As such, we combine decades of experience in personal financial services and corporate finance and put it to work for you.
You Are Not Alone
According to a poll by the the National Endowment for Financial Education (NEFE), 88 percent of respondents were experiencing some form of financial distress at the beginning of the year, while 64 percent were either uncertain whether they could afford a surprise $2,000 expense, or certain that they could not.
Among respondents, when asked how they would pay for an unexpected expense, only 49 percent said they would use “emergency savings” or “cash”.
A whopping 90 percent - nine out of ten respondents - said that they would also use a combination of “credit cards”, “borrowing money from family or friends”, “selling something they own”, and “using a ‘Buy Now, Pay Later’ offer to free up funds”.
We want to help you get out of, and stay out of, this 90 percent.
About Our Founder
Bryce Reynolds has been poor for most of his life. Until he was 25, as a high school dropout and taxi driver when he had a little over $100,000 dropped into his lap from an inheritance. Not wanting to waste the opportunity to have a somewhat stable life, he started looking into buying a multifamily residence where he could live and also have a margin of safety from the income.
During this process, one of the listing agents he encountered was a gentleman who, when he was much younger, owned the restaurant where his mother had worked as a waitress. That gentleman helped Bryce become a real estate agent, and then introduced him to the stock market, which he grew hyperfixated and hyperfocused on.
Ultimately, he decided that he wanted to be Warren Buffett when he grew up.
From there, Bryce managed to claw his way up through earning an Associate of Science in Business Administration from SUNY Broome Community College, followed by a Bachelor of Science in Management with a concentration in Finance from Binghamton University’s School of Management, and finally a Master of Science in Finance from Syracuse University’s Whitman School of Management.
All while running a very small investment advisory practice for friends and family under New York State’s “de minimis” exemption.
Shortly after graduating, his mother was diagnosed with terminal cancer and Bryce chose to be her round-the-clock caregiver for her journey. He did maintain his investment advisory practice throughout most of this time, as he was able to adapt his work by creating a seamless mobile-to-stationary setup, despite being in and out of doctors’ appointments.
After his mother passed away, Bryce wound down his investment advisory business and ended up working with a number of high-tech and low-tech startups, followed by financial services firms (CRD#: 6958250), and then led a small nonprofit.
He also served as a SCORE Mentor from July of 2013 to October of 2023, including time in Chapter leadership from 2016 through 2018.
It was during his time in financial services that Bryce began to think about a different approach to financial advice - one that didn’t rely on high-pressure sales tactics and could help everyone holistically, not just people with tens of thousands of dollars in the bank. An approach without conflicts of interest or opposing incentives.
This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a commitment to integrity, compassion, empathy, and expertise.
Ready to Move Forward? Let’s Talk
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